Is The New: Pucci and Burberry?

Is The New, a feature in which we examine changing tastes and replacement style. Please note, we will never say anything is the new black. The Londo
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Is The New, a feature in which we examine changing tastes and replacement style. Please note, we will never say anything is the new black. The Londo
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Is The New, a feature in which we examine changing tastes and replacement style. Please note, we will never say anything is the new black. The London Telegraph just did a piece on "The New Sloanies" - translation, the next generation of British aristo-girls - and what they've got in their closets. Amid the info on Tattler and Tod's loafers came this interesting idea: "If she wears a scarf, it will be a Pucci scarf worn loosely draped around the neck." Ten years ago, the Pucci scarf would have been Burberry. Meanwhile in Whole Foods, Fashionista counted a whopping ten girls in Pucci coats, scarves, or boots... a marked jump from last year, when the brand's swirly neon print appeared fast and short among a sea of black quilted everything. Then there's last month's bash for Pucci and Safe Horizons, hosted by Calvin Klein's former publicist, Annelise Peterson. Could it be that Pucci is the next big status print? We'll start counting the swirls on the streets and get back to you...