Freshly dumped photos from the runway reveal Basso & Brooke‘s latest obsession is the future – check out the digitized print on that dress, and about ten more from their new collection. This small detail is more significant than it seems because of this strange fact:
Bruno Basso, Chris Brooke, and the swirly troupe of party kids who illustrate their fabric and style their clothes are London club royalty, in the same vein as Gareth Pugh and his glittery tribe (this is Namalee Bowles, a B&B muse and stylist; this is Katie Shillington, Gareth’s muse who works at Dazed and Confused ).
If the label has latched onto futurism for the runway, you can bet you’ll see the trend in the clubs, and the streets, and the stages, and the music videos of all the underground kids in London. And that’s more valuable than the millions of dollars in sales that Basso will probably do in Russia and Italy this year, because it’s fashion come to life.
Now, who wants to help me make that hat?