Yesterday we asked H&M to follow Barneys and TopShop with some organic fashion. Today, H&M tells us not to worry – starting this week, they’re introducing a line made from organic cotton, with a color palette “inspired by vegetable dyes.” This isn’t the same as using actual veggie dye, but it’s a start.
The adult collection runs from $19.90 – $49.90 and includes jeans and dresses; there’s also a children’s line and a baby line.
As for the actual look, it’s a cute hybrid between Kibbutz Chick and Baby Doll Chick, and brings us to the next question: do all organic clothes need to reference Joni Mitchell? Stella McCartney, aidez-nous!