Vogue’s bid for digital attention gets stronger this season, when the magazine launches a series of podcasts. Available on iTunes, the bite size style segments include an interview with Alexander McQueen, a montage of “Grunge Glamour” outfits, and an Aerin Lauder profile, complete with several makeup plugs.
Are you really so surprised, then, that the podcasts can be accessed primarily at ShopVogue.com? That’s the companion site to the magazine, where many of the clothes in the fashion spreads are up for sale (in normal and model sizes).
From a marketing standpoint, the idea is pretty genius. From a fashion fan view, the podcasts are cool, but a little icy. Maybe they need a narrator to bring a face to the brand?
This is SO a job for Plum Sykes.