Paper’s March issue stars Milla Jovovich and Carmen Hawk, with a story called “How to Succeed in Fashion – While Really Trying.” The piece has seven gorgeous photographs of the girls in their own clothes, plus an explanation of how the Jovovich Hawk line came into the loght – when Milla was offered an Emporio Armani modeling gig, her contract came with an option to “guest design.” That never panned out, but a new desire to make clothes did.
Meanwhile, author Mickey Boardman plainly reveals that the team had some work to do:

“Both girls were armed with lots of fabulousness and cute taste, but neither had much design experience. (To that, Milla says to Carmen, “Well, you took a class at Parsons.” Carmen responds, laughing: “In printmaking!”)

Compare this article to yesterday’s Times piece on Marchesa questioning whether the label’s success is due to talent or to Harvey Weinstein – the boyfriend of Marchesa designer Georgina Chapman.
And also, there’s this: during Fashion Week, we remember running to the Jovovich-Hawk for Mango presentation. Directly ahead of us was a harried English journalist. “Hello,” she said to the PR girls at the front, “I’m here to see Marchesa… I mean Jovovich Hawke… I’m sorry, which is it?”
Milla’s electric shadow at the back of the room let her know.