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The custom sneaker game just got a notch more elusive thanks to Puma. After pairing with Alexander McQueen, Christy Turlington, and Phillipe Starck,
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The custom sneaker game just got a notch more elusive thanks to Puma. After pairing with Alexander McQueen, Christy Turlington, and Phillipe Starck,
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The custom sneaker game just got a notch more elusive thanks to Puma. After pairing with Alexander McQueen, Christy Turlington, and Phillipe Starck, the brand pairs with Central St. Martin's - the school that spit out Galliano, McQueen, and Stella McCartney - for a redesign contest that challenges students to redesign old Puma favorites. The winner - Georgy Baratashvili, whose work you can see at left - gets his shoes displayed in the windows of Harrod's this March, where British hooligans can steal them and sell them on eBay for us, the disconnected Americans. Until then, we'll have to ponder this mystery - why is everyone running around Soho in gold Adidas sneakers?

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