Shop Girl: Deena Abdulaziz of DNA

Feb 12, 2007 @ 3:50pm

deena.jpgWe weren't supposed to go out on Saturday night. Fashion Week was over, the starlets had gone back to their stables, the models were shipped off to London, and we were too tired to stand. So when our phone started ringin at 9 am that morning, we were pretty displeased.

"Uh, hello? It's 9 am." That was us.

"Oh hiii..." that was the voice on the other end, the one that we tuned out until we heard a few buzz words that were a little too good: "... Saudi Arabian Princess... custom Louboutins... exclusive boutique... candy... boys..." and then we tried to wake up.

Here's what was happening: Amanda Miller, the Manhattan publicist with a hot pink apartment, was hosting a party for Deena Abdulaziz that night.

Deena is a Saudi Arabian princess (and mother of three!) who owns the DNA boutique in Riyadh, where she works with Western designers to customize their clothes for Muslim women. There would also be candy and boys.

Naturally, we dragged outselves out of bed and searched for a dress that would match a hot pink apartment. And when we got there, we were blinded by Deena's beauty and dazzling obsession with clothes. Here's what she told us...

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Us: Deena, we've heard so much about you!

Deena: Thanks! I love the name Fashionista - I love fashion blogs. The first one I ever read was Diane, a Shaded View of Fashion. They're so fun.

Us: And you can read them anywhere, even in Saudi Arabia.

Deena: So true.

Us: So tell us about your store...

Deena: Have you ever been to Riyadh?

Us: No, is it like Dubai? Is that a totally ignorant question?

Deena: It's okay. Dubai is like Las Vegas and Riyadh is like Washington DC. There are very powerful organizations there, heads of State, powerful families, and the environment is very conservative, so the clothing needs to reflect that - but that doesn't mean it shouldn't still be beautiful and stylish.

Us: We heard you worked with Diane Von Furstenberg...

Deena: To get longer wrap dresses made for Saudi women, yes. Diane adjusted some of her dresses so they would be floor-length, so Saudis could wear them. They're gorgeous.

Us: Did you call up Diane?

Deena: I was introduced to her by Christian Louboutin!

Us: What?!

Deena: Well Christian is a personal friend! His shoes are my favorites; he even named a shoe after me - the Deena.

Us: Are you kidding? Do you have it framed on your wall?

Deena: No, but it is something I will be able to tell my grandchildren about! It's incredible.

Us: How many Louboutins do you have?

Deena: Oh, don't ask me that. I have very many but they get scattered - see, my sister is wearing a pair of mine.

Us: And is that dress from your store?

Deena: No... I don't know where it's from...

Fashionista went to investigate - the dress came from H&M.

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The Deena Shoe, by Christian Louboutin.

Comments

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posted by Asya

Feb 12, 2007 7:18PM

that shoe kind of looks like her

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posted by veritas

Feb 12, 2007 7:36PM

she looks cute.......

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posted by yellow

Feb 13, 2007 1:59AM

i heart princess deena. she is the best.

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posted by Severine

Feb 13, 2007 6:02AM

I love her white bracelets with black script--does Fashionista know who designed them?

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posted by Carolyn K

Feb 13, 2007 3:54PM

Severine-

The bracelets are Jessica Kagan Cushman and you can get them at Barney's-- if you have the cash (they're made of mammoth ivora and are about a grand each)!

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posted by Severine

Feb 14, 2007 8:15AM

Thanks Carolyn K--unfortunately there still seems to be no sign of the promised resin bracelets in the same style, but at a lower price point!

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posted by Fly Girl

Jun 21, 2007 9:10PM

Prince$$ in H&M dress? GAG!

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posted by style icon

Jul 16, 2007 7:52AM

actually i cant c the beauty that ur talking about !!! and as were saidbefore ..H&M!!! though it wasnt proper to mention that her sis is wearing her shoe ..daaa

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posted by farhad movahedi

Aug 07, 2007 3:13PM

dear princess deena, am a portrait artist living in uk, am interested in doing portraits of distinquished inovetive famouse importrtant people am writing to ask if i could do ur portrait in oils? my work has been accepted and bougfht by royal families of the middle eastern countries, former british pm other importanat people and london royal accademy of fine arts, yours sincerely farhad movahedi

posted by oui_oui

Apr 02, 2008 6:09AM

@ Fly Girl and style icon: Do you realize how ridiculously stuck-up you sound? SO FREAKING WHAT? Just because you're a princess doesn't mean you have to wear an outfit that could support of family of eleven for life! It only shows that she is modest. So here's the harsh reality girls! Rich people are allowed to shop at H&M. Rich people are also allowed to borrow their siblings' shoes. Seriously, how catty are you girls?

I think she's quite beautiful and seems extremely friendly and down-to-earth. Although, did she wear that dress to match the hot pink apartment? lol

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