Well, West Coast Girls Are Hip

Speaking of Ashley Olsen, here she is stacked between her sister and Rachel Zoe at the Jenni Kayne show. Her appearance there (instead of at Marc, Pr
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Speaking of Ashley Olsen, here she is stacked between her sister and Rachel Zoe at the Jenni Kayne show. Her appearance there (instead of at Marc, Pr
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Speaking of Ashley Olsen, here she is stacked between her sister and Rachel Zoe at the Jenni Kayne show. Her appearance there (instead of at Marc, Proenza, etc) raises an interesting trend of this week: the younger, less known, less practiced designers are getting more boldface action than any of the style titans thus far. But why? Part of it is location - Jenni is from L.A., which gives her more access to starlets. Erin Fetherston is from California too, and she had Zooey Deschanel sing in her show. Meanwhile, L.A. native Stephanie Schur from Mischon Schur had a private viewing with Kirsten Dunst last week. But maybe more relevant than address is this: a starlet's style might be as important as her movies. Nicole Richie does virtually nothing, yet she's an A-list star because of her clothes. Mischa Barton's talent has yet to be tested, but she sure looks amazing in Chanel. But nobody wants to admit that Rachel Zoe, etc, has picked out her outfits. If an actress aligns herself with an up-and-coming designer - as Hilary Duff did a few years ago with Zac Posen - it proves her taste, her fashion know-how, and ultimately a big part of her It Girl appeal. Also there might be some empathy involved - once they've started showing on runways, young designers learn their craft in a very public space. Actors are the same - everyone remembers Zooey Deschanel in Almost Famous, though she was still a newbie. There must be some alignment among young creative talents that makes them glom together in support - though we doubt Zooey will wear Erin Fetherston's clothes to the Oscars. PS: In case you were wondering, Ashley wore red gloss to Jenni Kayne's show, and Mary Kate wore full-out red lipstick, Proenza style.

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