Maybe the Entourage marathon on HBO has inspired the style critics, because this week, Adrian Grenier appears all over the fashion press, scoring two separate stories in one day with the LA Times.

His first mention comes courtesy of AG Jeans, who designed their own Entourage collection of jeans and t-shirts for men. The story hints that more HBO / fashion partnerships are in the works - a Sex and the City handbag line is likely - but for now, it’s just Adrian’s behind in a pair of custom jeans. Nobody seems to be complaining, though Adrian wore Seven jeans to the line’s launch party (oops).

The second story explains H&M’s secret weapon in Hollywood, a publicist named Pansy Toulou whose only job is to seed H&M clothes to stars, including Adrian.

Now he just needs to be someone’s date to the CFDA Awards and he’s thisclose to shooting a Mert and Marcus campaign for Prada. Maybe if Lance Armstrong is unavailable, Tory Burch can bring Adrian instead?