Makeup

Coked Up

By Faran Krentcil Monday, Mar 19, 2007 / 3:29 PM

warhol coke.jpg
StyleDash says Coca Cola might soon launch a “beauty drink,” like those Scott Borba juices that clear your skin.
They’ve trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.
We think this sounds vaguely deranged, along the same brilliant lines as Coke Zero or Coke Blak, but maybe anything is possible.
After all, if millions of women really think Diet Coke is good for you – or at least, not bad for you – their marketing genius knows no bounds.
We wonder if they’ll take a page from the Proactiv campaigns and snag Jessica Simpson as their new face…

Comments [15]

kim says:
@ 8:49 PM / 19 Mar 2007

uhh, you scooped styledash — wasn’t it mentioned here last week? in the marc rehab news?

Reply
kim says:
@ 8:49 PM / 19 Mar 2007

uhh, you scooped styledash — wasn’t it mentioned here last week? in the marc rehab news?

Reply
kim says:
@ 3:49 PM / 19 Mar 2007

uhh, you scooped styledash — wasn’t it mentioned here last week? in the marc rehab news?

Reply
ashleydc says:
@ 9:41 PM / 19 Mar 2007

I doubt they will use Jessica as she once said Diet Coke gives you cellulite on Jay Leno. What a genius.

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ashleydc says:
@ 9:41 PM / 19 Mar 2007

I doubt they will use Jessica as she once said Diet Coke gives you cellulite on Jay Leno. What a genius.

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ashleydc says:
@ 4:41 PM / 19 Mar 2007

I doubt they will use Jessica as she once said Diet Coke gives you cellulite on Jay Leno. What a genius.

Reply
casey says:
@ 5:17 AM / 20 Mar 2007

I knew I had already read that somewhere. I think it’s kinda brilliant… but I am completely addicted to Diet Pepsi and nothing Coke can do will change that.

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casey says:
@ 5:17 AM / 20 Mar 2007

I knew I had already read that somewhere. I think it’s kinda brilliant… but I am completely addicted to Diet Pepsi and nothing Coke can do will change that.

Reply
casey says:
@ 12:17 AM / 20 Mar 2007

I knew I had already read that somewhere. I think it’s kinda brilliant… but I am completely addicted to Diet Pepsi and nothing Coke can do will change that.

Reply
Annmarie says:
@ 12:39 PM / 20 Mar 2007

Personally, Im kind of excited for this Kosher Coke with real sugar instead of corn syrup. Totally unhealthy, but at least its a more ‘natural’ way to end a massive hangover.

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Annmarie says:
@ 6:36 PM / 08 Feb 2010

Personally, Im kind of excited for this Kosher Coke with real sugar instead of corn syrup. Totally unhealthy, but at least its a more 'natural' way to end a massive hangover.

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