StyleDash says Coca Cola might soon launch a “beauty drink,” like those Scott Borba juices that clear your skin.
They’ve trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.
We think this sounds vaguely deranged, along the same brilliant lines as Coke Zero or Coke Blak, but maybe anything is possible.
After all, if millions of women really think Diet Coke is good for you – or at least, not bad for you – their marketing genius knows no bounds.
We wonder if they’ll take a page from the Proactiv campaigns and snag Jessica Simpson as their new face…
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uhh, you scooped styledash — wasn’t it mentioned here last week? in the marc rehab news?
uhh, you scooped styledash — wasn’t it mentioned here last week? in the marc rehab news?
uhh, you scooped styledash — wasn’t it mentioned here last week? in the marc rehab news?
Kim! Are you stalking our comments section?
http://www.fashionista.com/2007/03/breaking_marc_jacobs_in_rehab.php
Good work!
Kim! Are you stalking our comments section?
http://www.fashionista.com/2007/03/breaking_marc_jacobs_in_rehab.php
Good work!
Kim! Are you stalking our comments section?
http://www.fashionista.com/2007/03/breaking_marc_jacobs_in_rehab.php
Good work!
Kim! Are you stalking our comments section?
http://www.fashionista.com/2007/03/breaking_marc_jacobs_in_rehab.php
Good work!
I doubt they will use Jessica as she once said Diet Coke gives you cellulite on Jay Leno. What a genius.
I doubt they will use Jessica as she once said Diet Coke gives you cellulite on Jay Leno. What a genius.
I doubt they will use Jessica as she once said Diet Coke gives you cellulite on Jay Leno. What a genius.
I knew I had already read that somewhere. I think it’s kinda brilliant… but I am completely addicted to Diet Pepsi and nothing Coke can do will change that.
I knew I had already read that somewhere. I think it’s kinda brilliant… but I am completely addicted to Diet Pepsi and nothing Coke can do will change that.
I knew I had already read that somewhere. I think it’s kinda brilliant… but I am completely addicted to Diet Pepsi and nothing Coke can do will change that.
Personally, Im kind of excited for this Kosher Coke with real sugar instead of corn syrup. Totally unhealthy, but at least its a more ‘natural’ way to end a massive hangover.
Personally, Im kind of excited for this Kosher Coke with real sugar instead of corn syrup. Totally unhealthy, but at least its a more 'natural' way to end a massive hangover.