When the new rave wave hit London two years ago, it was mostly underground and considered a fad – really, how long can neon tank dresses last?
Apparently they can last forever. This month boasts some major signs that rave is seeping deeper into street style, youth culture, and high fashion – a shocker even for the club kids who brought the movement back.
First, the new rave anthem Super Super just got a green light to produce twelve issues a year. That’s huge for a magazine that started as a leaflet in someone’s bedroom – and it reminds us of Paper‘s rise twenty years ago.
Next, Pop Magazine puts Agyness on a day glo cover and features rave muse (and Basso & Brooke stylist) Namalee Bowles in a spread. Pop‘s editor in chief is Katie Grand, a stylist who’s worked with Marc and McQueen and basically everyone else. This month, Katie decided to etch the words “Super Super” onto her own magazine’s cover.
And then there was Karl Lagerfeld, with the neon pink nails at his own show and the glow-in-the-dark eyes at Chanel.
Of course, as soon as a movement gets mainstream, something shifts with the kids who cause trends, so now the question is, what’s next?