SJP Knows Her Audience

We're glad first reports of Sarah Jessica Parker's clothing line were a little off - specifically, the part where "insiders" compared the line to the
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We're glad first reports of Sarah Jessica Parker's clothing line were a little off - specifically, the part where "insiders" compared the line to the
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We're glad first reports of Sarah Jessica Parker's clothing line were a little off - specifically, the part where "insiders" compared the line to the Olsen girls' new collection, The Row. While MK may be selling $200 t-shirts, The Daily reports that Sarah Jessica's new line is entirely under $20, and will retail inside the Manhattan Mall (a spot usually verboten unless you're looking for a Spice Girls costume) at discount chain Steve & Barry's. How good the clothes will be remains to be seen, but the marketing strategy is already brilliant. After all, this is the woman who made $600 shoes look like your favorite Sauconys from high school - will her fan base really spend more than the price of Magnolia Cupcakes on her outfits? We're glad Sarah Jessica realizes her mass appeal - and obviously, we can't wait for pictures of the line, which will inevitably leak onto the internet, Kate Moss for TopShop style, sometime this month. Stay tuned...