Laura Ashley reports that it doubled its profits from last year, probably because of its huge “farm chic” push in the UK: over the past few months, the brand has brought back the popular prints and styles that made it famous in the ’70s.
Meanwhile, girls in America haven’t worn Lauren Ashley since The Babysitters Club were best selling books, but the question remains:
If Lauren Ashley goes back into its vintage archive, and markets itself as retro chic to a new set of style addicts, can they permanently turn their brand around?
Well, it was Diane Von Furstenberg’s strategy in the ’90s, and look what happened to her.
Would you wear a farm girl dress for summer?
posted by Chelsea
Mar 29, 2007 4:07PM
I wore Laura Ashley from birth until about age 12, thanks to gifts from family in England. There's no way I'd wear it now, simply because of being forced to for so many years. My aunt was afraid she'd permanently turn me off of florals and sailor dresses...she succeeded.