Room 100 is the new magazine from 60 Thompson, the boutique hotel.

It stars Lydia Hearst, Theodora Richards, Olivia Wilde, and Adrian Brody.

Last night’s party for its launch was much the same, except instead of Adrian Brody, it was Adam Brody, who arrived in a gray Adidas track jacket and left with our heart. Ugh.

The rest of the cast: May Andersson, Byrdie Bell, Olivia Palermo, Arden Wohl, half the Strokes, Style.com’s Laird Borelli, WWD’s Venessa Lau, designer Erica Davies, stylists Susan Joy and Alexis Zipp, and ELLE’s Carol Han.

The night was a blend of tequila and black satin halter necks, and lipgloss pulp smeared the air. The bathroom was a crush of girls whispering about their crushes, and even the lobby spilled over with status bags. Arden was behind the DJ booth and she played a lot of Revolver; we loved it, but not as much as the photogs.

In the corner, Olivia giggled, “you need a better camera,” but she still posed like a model when we pressed the On switch.

Faran: Will you hate me if I take your picture? I’ll link Land of the Women!
Adam: You can take our picture but not just mine. Are you actually gonna go see Land of the Women?
Faran: Actually yes, And actually I already have the soundtrack.
Adam: The soundtrack is amazing.
Faran: It’s so much better than the Garden State soundtrack. That was really dumb. Sorry, I’m being really cheesy right now.
Adam: Yeah, you seem to enjoy it.

Byrdie Bell and Lyle Maltz - putting on the Ritz.

WHICH fashion editor just got engaged, with a politically correct (and gorgeous) sapphire ring?

Olivia Wilde and ELLE’s Carol Han. Hearts.

Designer Erica Davies and publicist Raphie

May Andersson gets a lesson in spin control.

Arden looks really pretty with headphones, huh?

“I just got off a plane. I’m worried everyone can tell. But jet lag is great for smoky eyeliner!”