Can Calvin Klein Now Bottle Emotions?

Tipster JM's latest obsession is Wired Magazine, which profiles the work of Sissel Tolaas, a perfume scientist. In the article, Sissel describes her
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Tipster JM's latest obsession is Wired Magazine, which profiles the work of Sissel Tolaas, a perfume scientist. In the article, Sissel describes her
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Tipster JM's latest obsession is Wired Magazine, which profiles the work of Sissel Tolaas, a perfume scientist. In the article, Sissel describes her latest project: To create scents that capture the smell of fear in a bottle. To concoct the perfume, Ms. Tolaas went through a pretty grimy process of studying - and smelling - men with chronic phobias. She says her results can make people smell like an emotion or a physical state. The idea is amazing, but maybe even better is where she gets her funding: Sissel has a grant from International Flavors and Fragrances, the company that makes Calvin Klein fragrances! It's a little Gattaca, but if Calvin Klein takes advantage of this technology and bottles emotions, think of the possibilities: CK Scared of U. CK Crush On U. CK Over U. Would you ever buy a scent that's based on a feeling?