Tipster JM's latest obsession is Wired Magazine, which profiles the work of Sissel Tolaas, a perfume scientist.
In the article, Sissel describes her latest project:
To create scents that capture the smell of fear in a bottle.
To concoct the perfume, Ms. Tolaas went through a pretty grimy process of studying - and smelling - men with chronic phobias. She says her results can make people smell like an emotion or a physical state.
The idea is amazing, but maybe even better is where she gets her funding:
Sissel has a grant from International Flavors and Fragrances, the company that makes Calvin Klein fragrances!
It's a little Gattaca, but if Calvin Klein takes advantage of this technology and bottles emotions, think of the possibilities: CK Scared of U. CK Crush On U. CK Over U.
Would you ever buy a scent that's based on a feeling?
posted by margaret
Apr 27, 2007 5:08PM
International Flavors and Fragrances is one of the largest scent makers in the world - they make scents for many brands besides Calvin Klein! Not sure why you singled them out like that.