Tipster JM’s latest obsession is Wired Magazine, which profiles the work of Sissel Tolaas, a perfume scientist.

In the article, Sissel describes her latest project:

To create scents that capture the smell of fear in a bottle.

To concoct the perfume, Ms. Tolaas went through a pretty grimy process of studying - and smelling - men with chronic phobias. She says her results can make people smell like an emotion or a physical state.

The idea is amazing, but maybe even better is where she gets her funding:

Sissel has a grant from International Flavors and Fragrances, the company that makes Calvin Klein fragrances!

It’s a little Gattaca, but if Calvin Klein takes advantage of this technology and bottles emotions, think of the possibilities: CK Scared of U. CK Crush On U. CK Over U.

Would you ever buy a scent that’s based on a feeling?