The BBC reports that Anya Hindmarch's non-plastic bags hit shelves today, and the backlash has begun. Of particular interest is this comment left by a BBC viewer:
"It has already been noted on one gossip website that the PR company promoting the Anya Hindmarsh bags sent out 100s of promotional copies to editors inside large silver jiffy bags which surely count as "plastic". I suspect these were also posted despite being sent largely within central London. There's a disturbing lack of congruence with the message and their actions. This bag does send a message to the consumer: do as we say, don't do as we do."
Meanwhile, reports from London say 20,000 of the bags sold out in an hour. Do you still want one?