Fashion Payola takes many forms:
There are the actresses paid by designers on the red carpet, the musicians whose tours have an unofficial sponsor, celebrity “guest designers” attaching to a line.
And then there’s the straight up product placement, as masterfully demonstrated this month by Victoria’s Secret.
This week’s Entourage episode has a birthday party for Adrian Grenier sponsored by the flirty bra brand, with Alessandra Ambrosio helping him blow out the cake candles.
Also new this week is the Halle Berry movie Perfect Stranger, which takes place in an ad agency. The big client is V.S.; Heidi Klum has a guest role as herself.
Maybe the Geico cavemen won’t get their own sitcom, but we bet the Victoria’s Secret Angels are totally working on it…
posted by cousin larry
Apr 10, 2007 12:07PM
wow, you're right! Victoria's Secret's all over product placement, even online. (now VS Pink, as seen on Prom Queen...)
and if Heidi plays herself-as-VS Angel in Perfect Stranger while wearing her QVC jewelry? a crazy nesting doll of product-within-product placement – fingers crossed that she skips her Birkenstocks...
http://www.qvc.com/qic/qvcapp.aspx?app=multi¶ms=file%5E/searchapp/qvcsearch.aspx,TYPE%5Eclasslinks,TERM%5EHeidi%20Klum,CLASSCODE%5Enullempty,CLASSLEVEL%5Enullempty,ITEMDATA%5Enullempty&cm_re=PAGE-_-SEARCH-_-SEARCH
http://www.birkenstock.co.uk/index.php?m=catalogue&a=vw_prodlist&pgr_pgrid=6