Like a best friend in middle school who’s suddenly pretty, Burberry has decided to dump its partner-in-crime, the signature check.
Business Week reports today that head designer Christopher Bailey has made a definite decision to step away from the plaid, focusing instead on the Burberry Prorsum collection, along with their burgeoning handbag category.
We adored what Burberry put on the runway this season, and their leather totes have certainly sprung into the status category (thanks largely to Kate Moss and Kate Middleton), but still -
Louis Vuitton continues to promote their monogram, and even Gucci’s glaring Gs are stamped on sunglasses, bikinis, and canvas bags.
Can Burberry’s succeed without its aspirational print, even if that print has gone the way of spray tans, Victoria Beckham, and Harvey Knicks hooligans?