Changes at Jordache: Hurley Swapped for Klum

The Sun reports today that Elizabeth Hurley is no longer the face of Jordache Jeans. The British supermodel helped the '80s brand revive itself last
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The Sun reports today that Elizabeth Hurley is no longer the face of Jordache Jeans. The British supermodel helped the '80s brand revive itself last
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The Sun reports today that Elizabeth Hurley is no longer the face of Jordache Jeans. The British supermodel helped the '80s brand revive itself last year with a series of sexy ads, which aimed the jeans at an older woman who remember when Elizabeth and Hugh Grant were the It style couple and Jordache was the only name you wanted on your butt. We liked the ads, but we didn't buy the jeans. Now Hurley's been swapped for Heidi Klum, whose ads debut this fall and will look equally sexy and mature, we imagine. But something interesting: The PR firm that relaunched Jordache is Full Picture, and they also handle a lot of Heidi's publicity. Why? Because Full Picture is the press office for Project Runway, and also one of its producers. We wonder if the company had anything to do with the wrangling of their client's newest face...