Cool Hunters Think You're More Important Than Celebrities

Another sign that celebrity style might take a backseat to yours in the eyes of Corporate America: Look-Look, a popular cool-hunting company in Los A
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Another sign that celebrity style might take a backseat to yours in the eyes of Corporate America: Look-Look, a popular cool-hunting company in Los A
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Another sign that celebrity style might take a backseat to yours in the eyes of Corporate America: Look-Look, a popular cool-hunting company in Los Angeles, just sent an email to the thousands of kids in their "tribe" asking for street style shots of their favorite outfits. The memo includes Sartorialist photos as "examples" and says, "We're looking for insight and inspiration on style! This is an opportunity to showcase you and your friends' style. Be sure to take head-to-toe shots, including everything from shoes, to outfits, to accessories, to hairstyle... For each photo, be sure to note a first name, age, city/ neighborhood, and the inspiration for the look (you can name the attitude as well, if you like." The attitude in this case might be "cheap" - LookLook will chose 10 photographers total, and pay each snapper $20 for images that major companies will shell out thousands to analyze (and probably, to copy). But is it cool to have your style copied by the masses, or would you rather be left alone?

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