After Victoria’s Secret sponsored HBO’s Adrian Grenier’s birthday party on Entourage, we had to marvel at the network’s amazing product placement.

Last night, the TV channel scored another fashion coup:

Not only did Adrian Grenier wear Cartier’s infamous Love Bracelet for the entire episode, he also had a conversation about it with Kevin Connolly.

We thought the accessory looked a little ridiculous (all right, a little Sopranos) on the otherwise adorable Adrian, but really, we’re not the ones who matter.

Would you want your boyfriend wearing the Cartier Love Bracelet? Or do you prefer the rubber spoof version, as invented by downtown art rogues Andrew Andrew?