Mary Kate and Ashley Launch Another New Line

May 31, 2007 @ 9:09am

elizabeth and james3.jpg
Shoppers are still saving for The Row, but Mary Kate and Ashley Olsen announced today that they have a new clothing venture, called Elizabeth and James.

WWD reports the line was named for the younger Olsen siblings, and was created by Peter Koral and Jane Siskin, the creators of Seven For All Mankind and LaRok. Mary Kate tells Women's Wear, "We wanted it to be based on a relationship between a young girl and a boy and tell the story through the clothing."

Neiman Marcus, Bergdorf Goodman, and Intermix will carry the collection this fall. Prices start at around $80 and go up to about $600.

Also: we hear it was heavily influenced by pieces from Mary Kate's vintage collection, and includes several shiny slip dresses, some hot pants, and a pinstripe menswear vest tailored extra skinny. Sound familiar?

elizabeth and james3.jpg

elizabeth and james1.jpg

elizabeth and james2.jpg

posted by guest

May 31, 2007 9:28AM

its a little kate moss, but muuuch better. i think the higher price points will allow it to be better quality, plus i'm not gonna lie, i LOVE me some olsen

posted by anon

May 31, 2007 10:00AM

I think I've deduced the first few chapters of the boy & girl relationship story.

Chapter 1: Boy buys a glitter stick and makes the girl a circus tent.

Chapter 2: Boy and girl go on hunger strike.

Chapter 3: Boy has sex change operation.

posted by R

May 31, 2007 11:23AM

This is ridiculous. How many clothing lines do two quasi-talented billionaires need? Their prices are absurd for what they're selling. It would be great to see them doing something halfway decent for humanity- I mean, they're certainly famous enough and rich enough to make some kind of difference. Draining wallets of the upper crust doesn't count as charitable.

posted by JoJo

May 31, 2007 11:37AM

That sparkly dress is going to make anyone look heavy. Rock on!

posted by guest

May 31, 2007 12:08PM

awesome, more trite shit from the olsens that no one wants! -_-

posted by hypnotic

May 31, 2007 12:24PM

whats up with that first photo her top and bottom dont line up...disturbing but not as disturbing as the fact that i thought she was plus sized until i saw the other pics...i agree with JoJo

posted by sll

May 31, 2007 12:37PM

umm hmm. even w/o that .gif glitch 3/4 of the way down, the look is 100% kirstie alley on ice...

posted by arcadia

May 31, 2007 3:04PM

are those stirrup pants in the second photo? say it ain't so! i refuse to wear stirrups with high heels.........again ;)!

posted by guest

May 31, 2007 3:31PM

awesome!! I love The Row but can't afford anything from it so this is great news. I love MK.

posted by tesstricks

May 31, 2007 4:05PM

lol, Kirstie Alley on ice.. Besides that first dress, the clothes look okay. The world needs more pockets on skirts and dresses. Too bad Mary-Kate's concept made me throw up a little.

posted by casey

May 31, 2007 7:00PM

YAAAAAAAAAAAAYYYYYYY!!!!!!!!

posted by casey

May 31, 2007 7:00PM

YAAAAAAAAAAAAYYYYYYY!!!!!!!!

posted by Emily

Jun 02, 2007 5:53PM

Couldnt they afford better models?

The whole thing looks so tacky anyways.

posted by MaryBelle

Jun 02, 2007 9:28PM

Those models are atrocious. Especially the one in the first picture. Ugh her hair AND her expression. They are both wholly untalented (or unphotogenic). I think the clothes are generic and bland as well. I'm not impressed.