Cartier’s new LoveCharity bracelets cost about $500, but fashion editors and ad buyers got them for free at last night’s jewelry bash.
Held at the “Cartier Mansion” – a very fancy name for their store – the party boasted “celebrity designers” like Rihanna and Faith Hill wearing their expensive accessory, which is basically a colored silk cord bound by a gold rivet.
Regular customers buying the bracelets get to choose their charity – Julianne Moore’s goes to tuberculosis research, Djimon Hounsou’s aids children in poverty, etc. – and then $100 of their $500 buy goes to the designated foundation.
Last night was a little different – instead of credit cards, the fashion folk whipped out their IDs and were meticulously crossed and double crossed off a list before getting their hands on the tinkly bracelet.
Woe to the certain magazine cutie who asked if he could have an extra gift!