Sometimes, commercials are so good, you forget they need something from you.
Such is the case with Club Monaco’s latest promotion, which puts a clip of Peter Lindbergh up on YouTube.
As one of the biggest commercial photographers today, Lindbergh describes how he approaches a campaign, what makes fashion photography different from his other snaps, and how you convince a model not be scared.
If you can get past the cheesy background music, it’s definitely worth watching -
Especially when you remember that the guy in the campaign is Orlando Bloom’s replacement for Kate Bosworth.
The pants are cute, too.