First, Salvatore Ferragamo launches jellies, reminding girls around the world of their inner 8-year-old. Now they've gone one step further, commissioning a children's book from Annamaria Sbisà, with illustrations by Michele Petoletti. The book looks gorgeous, and was created as part of Ferragamo's 80th birthday celebration. Especially intriguing is its synopsis:
"Adrift in a hot air balloon, Leonardo Leopard and his animal friends alight on top of the Duomo in Florence, accidentally tearing a hole in their balloon. Fascinated by the city, the animals descend in search of adventure. While Leonardo explores the city’s art, his friends indulge in idle pursuits: Audrey Giraffe and Grace Butterfly hit the stores, Linda Parrot heads to the hair salon, Jackie Zebra goes stripe-less, and Ella Elephant hits the spa to slim down. Inspired by the wonders of the Florentine art, Leonardo alone recognizes the beauty in individuality, and is aghast that his friends have tried to hide their unique allure. He encourages them to tap into their innate personal style, helping each of them unearth their own special talent, and together they repair the balloon with great artistry and élan, allowing them to sail away together on new adventures."
We don't know what's more exciting: That small children will learn of their inner beauty from an Italian fashion house, or that small children will undoubtedly learn a new word - élan - by the time the story has ended. Fans can buy the book this Fall at Ferragamo stores for $40, with portions of the profits going to the Baby Buggy charity.