Vogue and Nylon have moved their shopping pages online, but Hello takes it one step further today, with the launch of their own web boutique. Designed as a collaboration with Yoox - the site that sells discount designer clothes, as well as capsule collections like a recent Jeremy Scott sportswear line - the Hello Boutique takes the tabloid's famous "Get the Look" section, and pushes it one step further: Now it's a shopping page, where you can click on Sienna Miller's various signature items, and buy them on the spot. The move might erase any shreds of objectivity in the magazine - Will you say you like Nicole Richie's outfit if it's all vintage and you can't buy it? If Mischa's wearing something heinous but you've got it for sale, will you try to make it look good? - but at the same time, it's incredibly fun. How many times have you looked at a celebrity and thought, "Wait, I need to buy that!" And will this make it easier for women to shop the trends, or harder for them to trust the magazine?
Vogue and Nylon have moved their shopping pages online, but Hello takes it one step further today, with the launch of their own web boutique. Designe