Kate Winslet for L’Oreal; Models Done With Makeup?

By Faran Krentcil

gwyn estee.jpg
Today’s WWD has one report so exciting, it made us buy five copies of the paper:

They’ve heard Kate Winslet could be the new face of L’Oreal.
Kate’s one of the few famous faces that hasn’t been snatched by some sort of campaign, and as our favorite actress ever, we’re thrilled with the choice.
Still, the rumor brings up an interesting question: Is makeup is going the way of magazine covers, and yielding completely to the celebrity market?
Consider next season’s lineup, when Drew Barrymore becomes the face of Cover Girl, Eva Green takes her place at Dior Beaute, and Reese Witherspoon may pair with Estee Lauder (and possibly outshine the model Hilary Rhoda, whose campaign for the brand was announced in February, but now seems stalled). M.A,C’s Viva Glam is their most visible campaign, and it’s always done by pop stars, and Almay has Lauren Conrad and Jennifer Hudson on their roster. And when Daria’s snowboarding movie comes out in winter, Lancome’s face will be a model-slash-actress.
Are celebrities better for makeup brands? And who else should take a beauty campaign?


Tags:

  • Corey
    It was confirmed the other day that the ad was for Lancome's Tresor. She's replacing Isabella Rossellini.
    http://www.actressarchives.com/news.php?id=6130 is one of the million news sources.
  • Alain
    Lancome is owned by L'oreal.
  • Corey, I'm a huge Kate fan too, but if I'm going to trust a rumor, it will be from WWD and not the Kate Winslet fan site!
    For now, we're sticking with L'Oreal, as WWD reported, but I'll call the Lancome team tomorrow to see if they have any comment.
  • Actually, Kate filmed an ad for Lancome, not L'oreal. http://www.discoverkate.com/2007/04/18/lancome-advert/
  • I love Kate, but I have to say I'm a bit disappointed that she's going to be shilling for a beauty brand. but who knows, maybe I'll see the ads, love them, and change my mind. I don't really see her as a good fit for the brand, though.
    I also thought the whole celeb thing in fashion/beauty-land was on the wane, but I guess it's not going away anytime soon.
  • On the flip side - New models booked to major campaigns this year:
    Heather Marks for Revlon
    Tiuu for Cover Girl
    Hilary Rhoda for Estee Lauder
    Elettra Wiedemann for Lancome
    And don't get me started on Adriana Lima AND Kate Moss talking during their most recent makeup campaigns...
  • Models haven't done makeup ads since they heyday of Supermodels ala Naomi, Christy, Linda. The only 'model' that still does beauty campaigns is Christy Turlington.
    I have to agree, beauty ads have gone the way of celebrities since celebrities make better spokespeople. The average model today barely speaks enough english to sell beauty products. Beauty clients don't want to pay extra for dubbing heavy accents.
    I would prefer to see more models on magazine covers and leave the beauty ads to the celebs. It makes sense in the greater marketing scheme...until we see another American model rise to the ranks of a Christy Turlington or Cindy Crawford.
  • Ooh, Almay is not Avon!
  • Unfortunately you are incorrect about Lauren Conrad & Almay. Her contract (and upcoming cosmetic collection) are with Mark, a division of Avon. http://www.meetmark.com/PRSuite/meet/LC_picks.jsp
  • While people who read this blog know models, most women probably don't. Using actresses is a way to connect with consumers. Adding an actress that women connect with -- the way they connect with Drew Barrymore and Kate Winslet -- draws their attention to a brand in the way today's models probably don't. They wouldn't do it if it didn't sell.
  • HeatherNumber1
    While I much prefer to see actresses of different shapes and colours, etc. and with actual talent advertise cosmetics as opposed to 13-year-old Eastern Europeans, it does pose one problem-- if actresses are expected to sell ebauty products, does that mean no more 'ugly' actresses? (In the US I mean, where even grandmas have to have sex appeal. The UK has way more selection, whch is why they have so many excellent actresses.)
  • heather
    L'Oreal has had a string of actresses going for a while now. Scarlett Johansson, Eva Longoria, Kerry Washington, Andie McDowell, Beyonce (whose acting talent is debatable, but she's certainly more celebrity than model). Even Milla Jovovich is a model-actress now. Last time I saw a model doing L'Oreal was Doutzen in some sunless tanner ads.
    Most of the drugstore brands are pretty celeb-heavy in their advertising. Revlon has Halle Berry and Kate Bosworth. Maybelline has Kristin Davis.
  • greta
    id rather see actresses in makeup ads then on the covers of fashion magazines..im sick of celeb covers- besides makeup ads are easy to ignore much like celebrities.
blog comments powered by Disqus