LA Fashion Week Goes Green

Though LA Fashion Week has been a tired affair in recent years, it might shape up in October because of their new focus: Mercedes-Benz and IMG announ
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Though LA Fashion Week has been a tired affair in recent years, it might shape up in October because of their new focus: Mercedes-Benz and IMG announ
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Though LA Fashion Week has been a tired affair in recent years, it might shape up in October because of their new focus: Mercedes-Benz and IMG announced today that the week is going green. That means the Tents will make an effort to conserve energy, and designers sensitive to environmental concerns will be encouraged to show. Besides being so LA, we think the new green movement for the week is pretty amazing. Not only will it continue the discussion about what fashion can do for the environment, it also might harness some smaller labels like Linda Loudermilk, Panda Snack, and Loomstate (their jeans are at left), whose entire brand platform is built on sustainable energy and organic cotton. And dare we say it, the initiative might lure bigger eco brands like Edun, Rogan, and Libertine back to California for an official runway show. One more thing: The move is especially appropriate for LA and the city's obsessive love of vintage - especially with all the conversation about disposable fashion and environmental responsibility that's happening lately...