McQueen Recruits on MySpace

We love our MySpace comments, but imagine how the 35 kids felt when Alexander McQueen randomly send them messages?! The uber-hip and super young (no
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We love our MySpace comments, but imagine how the 35 kids felt when Alexander McQueen randomly send them messages?! The uber-hip and super young (no
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We love our MySpace comments, but imagine how the 35 kids felt when Alexander McQueen randomly send them messages?! The uber-hip and super young (no one over 21 allowed!) MySpace kids were selected by McQueen and his team to help design their Spring/Summer 07 marketing campaign for his new, younger McQ line. We love the way he describes the MySpace idea on the website:

“For the marketing campaign we wanted once again to turn to the source of the brands [sic] inspiration. So the McQueen team created an experimental communication project with an [sic] objective to generate an inspiring campaign for McQ