Magazines

The Incredible Shrinking June/July Magazine!

june july daria.jpg
It happens every year.

Just when we’re all ready to go to the beach and sit in the sand with some magazines…

Our magazine supply dries up.

It’s the blight known as the June/July issue.

Teen Vogue does it, French Vogue does it. Even the magazines that do put out separate June and July issues often churn out a July magazine that’s thinner than Vlada Roslyakova, which makes for disappointing poolside reading.

Now that resort/ cruise has become a significant mini season (at least for sales), there’s one more reason for the editors at the glossies to bite the bullet and give us more shoots!

What are they waiting for?

Q: Was this post just another excuse to run a racy photo of Daria?

A: A little bit, yes. We’ll never get over her…

—ANNA FIELDING GRIGGS

Comments

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1

posted by leia

Jun 29, 2007 3:33PM

I know! I read all of this month's vogue in one evening on the couch! I didn't even finish a bottle of claret before I had read it cover to cover! ;-)
And I refuse to buy British Vogue in the Summer: Who wants to drop $10 on a skinny mag?!?

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posted by Anonymous

Jun 29, 2007 6:38PM

at a certain magazine i work at photo shoots have been like every day and resort collections are flooding the office ... bbut of course these are october/november issues not summer issues ... still i did love vogue's june cover of keira and last summer's kate hudson balenciaga vogue cover

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posted by mary

Jun 30, 2007 1:40AM

yes! thank you. i didn't realize this happened, and when my teenvogue hadnt shown up i was reallyreally annoyed. i think it's quite stupid.

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4

posted by arcadia

Jul 01, 2007 12:17AM

they do this for the January issues as well! i used to think that was because everyone was gone for the holidays; but now that i know issues are done months in advance, i can't explain it.

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posted by guest

Jul 01, 2007 4:29AM

this is so frustrating!
they do it for dec/jan or jan/feb as well, which is when i'm spending a lot of time in airports and NEED those magazines

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posted by theovereducatedvalet

Jul 01, 2007 8:01AM

I just expect Jan/Feb and June/July to be like that. I guess magazines get tired of featuring the same clothes they've been writing about for the previous 3 or 4 issues.

I think it would be great if they used the dearth of new merchandise to run more in-depth articles about fashion and style, like interviews with designers, discussions of wardrobe fundamentals, "a day in the life of" features, and stories about broader fashion-related issues and trends.

I agree that the skinny issues are frustrating and won't buy them off the newsstand either. The July Instyle is particularly flimsy.

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posted by guest

Jul 01, 2007 7:01PM

At least with the magazine I work for, it's an ad-based thing, unfortunately. The January one is the most obvious, b/c all the big accounts spent their budget in Nov and Dec getting ready for the holiday. June/July is similar. Since everyone is vacationing, fewer people are doing the Fifth Ave thing, so sales do a mini slump. No good for readers, but good for business, I guess.

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