Will Sienna Make Tod's Cool?

Well, this is funny: Two days after we discussed Sienna's imaginary Chanel campaign, the actress reveals her latest project is a series of ads for To
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Well, this is funny: Two days after we discussed Sienna's imaginary Chanel campaign, the actress reveals her latest project is a series of ads for To
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Well, this is funny: Two days after we discussed Sienna's imaginary Chanel campaign, the actress reveals her latest project is a series of ads for Tod's. Selecting Sienna for the shoot is interesting because the actress - whatever you feel about her looks or abilities - has a universal cool appeal that frankly, Tod's doesn't. Will Sienna be the one to turn Tod's from a suburban luxury brand into a coveted seal of what's hot? Or must we rely on their new creative director, Derek Lam, to slowly steer the Tod's ship towards a broader audience, including wealthy younger girls as well as their efficient aunties? Something else: We think the ads look a lot like Juergen Teller's early work for Marc Jacobs.