Will Sienna Make Tod's Cool?

Jun 06, 2007 @ 9:24am

sienna tod's.jpg
Well, this is funny:

Two days after we discussed Sienna's imaginary Chanel campaign, the actress reveals her latest project is a series of ads for Tod's.

Selecting Sienna for the shoot is interesting because the actress - whatever you feel about her looks or abilities - has a universal cool appeal that frankly, Tod's doesn't.

Will Sienna be the one to turn Tod's from a suburban luxury brand into a coveted seal of what's hot? Or must we rely on their new creative director, Derek Lam, to slowly steer the Tod's ship towards a broader audience, including wealthy younger girls as well as their efficient aunties?

Something else: We think the ads look a lot like Juergen Teller's early work for Marc Jacobs.

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posted in People We Like tags Chanel, Derek Lam, Marc Jacobs

Comments

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posted by guest

Jun 06, 2007 11:02AM

i havn't seen too many suburban moms with 2k bags and $500 shoes lately (minus jersey/LI LV tackiness). Tod's in the wealthiest sections of CT? maybe. suburbia as a whole? not at all. think upper east side.

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posted by Miss Jeffrey

Jun 06, 2007 11:33AM

It's gonna take alot more than Sienna Miller to make me give up my Prada Sports for Tod.

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posted by Ilene

Jun 06, 2007 11:36AM

i actually like tod's loafers, even though i reject that whole preppy "i don't really have any style" style.
as for sienna giving tod's some kind of edge... i think that would take a whole lot more than placing her as the new face of their ad campaign.

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posted by sfl

Jun 06, 2007 12:09PM

tods + derek lam + sienna miller = genius

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posted by lara Ogel

Jun 06, 2007 12:59PM

what the hell is going on with her waist in the picture?

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posted by mariah

Jun 06, 2007 1:06PM

jesus. i just picked up my first pair (that i've been lusting after for years now) on bluefly, like a month ago.

turnaround from my brain to world? getting tinier by the minute.

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posted by anon

Jun 06, 2007 1:09PM

nice ad, if a bit 90's gucci-era. the pic is small but she looks so much like angela lindvall!

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posted by mariah

Jun 06, 2007 1:11PM

also, tod's are the only luxury brand that i would pay top dollar for anymore. when you slip your feet into those babies, you can actually feel the money you paid for them. mine are lined with silk satin, and the leather is the most unbelievable quality and the details are amazing. im very sceptical of such things generally, but i think the fact that tod's have been a bit on the DL (and are uncool) have kept the quality on the high side. no trading on the brand and cutting corners on quality.

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posted by sfl

Jun 06, 2007 1:33PM

i LOVE angela lindvall so all the better that shes channeling.. and the mood is a bit 90's gucci but is that such a bad thing? i could live without the snap jeans though

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posted by guest

Jun 06, 2007 2:14PM

yeah as far as i know tod's are still handmade in italy...meaning quality is on par with bottega and even hermes, and therefore better than basically any other fashion label which aren't handmade anymore.

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posted by guest

Jun 06, 2007 3:56PM

to the person still wearing prada sport...WTF. hi 90's :-\

Tods is timeless and classy. Lets not compare the two. Because cheap nylon and heavey shoes will never compare to light loafers and amazing bags.

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posted by hmmm

Jun 06, 2007 3:59PM

to the person still wearing prada sport...WTF. hi 90's :-\

Tods is timeless and classy. Lets not compare the two. Because cheap nylon and heavey shoes will never compare to light loafers and amazing bags.

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posted by Miss Jeffrey

Jun 06, 2007 6:45PM

I'm sorry, us black folks can pull off just about anything....but kickin a pair of Tod's would raise any eyebrow, and make lips purse. I wouldn't be able to step foot in the store without there being some drama, even if I dressed preppy UES/Madison Avenue.

So I'll stick to my tacky Prada sports...I'll give Hermes a go, (I can walk into Hermes without feeling lost) but Tod doesn't work for this black Queen!

..and if I'm going to buy a handmade shoe, I'm going for John Lobb first without hesitation!

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posted by guest

Jun 06, 2007 8:26PM

i got a pair of white leather tod's boots at a salvaion army once for like $3

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posted by ditto

Jun 06, 2007 8:41PM

random, but was at the Tods outlet in Palm Desert last weekend...

50% off sale = classic driving mocs for under $99 right now. but (sorry Sienna) i still passed :)

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posted by Jen

Jun 07, 2007 11:50AM

Why is everyone so anti-Sienna??? I still think she is amazing! I think it could be a good thing for Tods.

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