Black Magic

One of the more interesting fashion companies in Denmark is Noir, who have shown beautifully-tailored womenswear for three seasons now, earning them
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One of the more interesting fashion companies in Denmark is Noir, who have shown beautifully-tailored womenswear for three seasons now, earning them
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One of the more interesting fashion companies in Denmark is Noir, who have shown beautifully-tailored womenswear for three seasons now, earning them cult status among Danish fashionistas. While the label is known for borrowing playfully from menswear and its stark Scandinavian color palettes, Noir has been getting the most buzz for starting its own textile company – Illuminati II – which will deliver organic and fair-trade cotton fabric aimed at the luxury fashion market starting in 2008. The cotton is sourced in Uganda. We like Noir's moodily gorgeous designs a lot, but even more: We like the idea of fashion companies thinking about sustainability and labor all the way down the supply chain, without turning it into a celebrity ad campaign. It’s like American Apparel without the icky 1970s porn factor! --ALISON COOL