Months ago, Gap saw its redemption in designer pairings, million dollar Vogue covers, and rumors of Phoebe Philo. Now they think their true savior is you - if you're a girl between 24 and 35. The Post reports that Gap's new initiative is to banish hoodies and tees, going instead for a smaller range of "classics" - like khakis and denim - that worked for them in the past. The paper is charitable, noting that "no one is expecting Gap's business to improve overnight." But to us, the move seems like a step backwards, especially since their new, not-so-secret weapon is designer Patrick Robinson, whose runway experience could translate to great directional wear for the masses. Also, perhaps there's a reason why Forever 21, H&M, Zara, and Club Monaco are trampling The Gap. With more fashion awareness in our pop culture than ever before, don't most young adults want to translate that into their own wardrobe? And how exactly can you do that with khakis - unless they're the odd ones that Nicolas Ghesquiere did for Balenciaga this year.
Months ago, Gap saw its redemption in designer pairings, million dollar Vogue covers, and rumors of Phoebe Philo. Now they think their true savior is