Helena Christensen Goes Eco, You'll Probably Follow

Helena Christensen is one of our favorite faces, so we were thrilled when Monsoon announced her as the new face of their eco fashion range - even thou
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Helena Christensen is one of our favorite faces, so we were thrilled when Monsoon announced her as the new face of their eco fashion range - even thou
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Helena Christensen is one of our favorite faces, so we were thrilled when Monsoon announced her as the new face of their eco fashion range - even though Monsoon is only sold in Great Britain. Meanwhile, UK chain store New Look unveils its upcoming organic collection, which will be modeled by Fearne Cotton, a London TV presenter. What does this mean for American girls? Nothing - yet. But pop culture trends often trickle from the UK to the US - American Idol, text messaging, and fast fashion are good examples. So next season, if Selma Blair models a new brand of eco-friendly jeans from Gap... just don't say we didn't warn you.