Helena Christensen Goes Eco, You'll Probably Follow

Jul 31, 2007 @ 9:00am

Helena Christensen is one of our favorite faces, so we were thrilled when Monsoon announced her as the new face of their eco fashion range - even though Monsoon is only sold in Great Britain.

Meanwhile, UK chain store New Look unveils its upcoming organic collection, which will be modeled by Fearne Cotton, a London TV presenter.

What does this mean for American girls?

Nothing - yet.

But pop culture trends often trickle from the UK to the US - American Idol, text messaging, and fast fashion are good examples.

So next season, if Selma Blair models a new brand of eco-friendly jeans from Gap... just don't say we didn't warn you.

posted by Selon

Jul 31, 2007 9:02AM

HC was also in a washing powder commercial in the UK which encouraged users to "switch to 30" from 40degrees on their machines.
"It's cool to be a model, but it's cooler to be a role model for my son."
I'll do it, but I vow to one day throw a glass of wine in the scriptwriter's face.

posted by h

Jul 31, 2007 9:45AM

Monsoon had stores in the U.S. for about a nanosecond. Like Mango, the stores were mainly in the Boston and D.C. areas. I'm pretty sure I was the only person who shopped there (I love their earrings!). BTW, Lily Cole is the face of Accessorize, their accessories store.

posted by Brendastarlet

Jul 31, 2007 10:40AM

I'm a big Monsoon fan and always save time to shop in their store in Waterloo Station before going back to Paris. I'd love to see them sell here, by mail order at least. If Boden and Pure can, they can.

posted by Miriam

Jul 31, 2007 12:07PM

I wish Monsoon were in the US along with Toast, Jigsaw, and of course Topshop.

Why does the UK have such better high street shopping?

posted by Miriam

Jul 31, 2007 12:08PM

I wish Monsoon were in the US along with Toast, Jigsaw, and of course Topshop.

Why does the UK have such better high street shopping?

posted by Christine

Aug 04, 2007 7:42AM

eco friendly fashion news tip: www.choppercouture.com