Liz Claiborne Watch: Laundry Gets Cleaned Out

Remember Laundry by Shelli Segal? The upscale mall brand was once bound for Bar Mitzvahs and birthday cocktails, but Liz Claiborne has other ideas for
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Remember Laundry by Shelli Segal? The upscale mall brand was once bound for Bar Mitzvahs and birthday cocktails, but Liz Claiborne has other ideas for
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Remember Laundry by Shelli Segal? The upscale mall brand was once bound for Bar Mitzvahs and birthday cocktails, but Liz Claiborne has other ideas for now. The company wants to boost their brands, including the glitzy suburban Juicy Couture, and the cool flyover Kate Spade. As for Shelli Segal's former label, Liz Claiborne rechristens it as "laundry BY DESIGN" - otherwise known as "lbd" - a play on "Little Black Dress" and a ploy to make the brand your new staple. In a press release, Liz Claiborne promises the line "will set trends," ... "reflect a completely modern outlook," and "make cool clothes that girls want to wear." But will you? Shots from their new look book might help you decide...

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