Mischa Barton Grows Up for Iceberg

Is Mischa Barton going up-market? On the back cover of this month's Dazed & Confused, Mischa looks fancy in a campaign for Iceberg, the obscure Itali
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Is Mischa Barton going up-market? On the back cover of this month's Dazed & Confused, Mischa looks fancy in a campaign for Iceberg, the obscure Itali
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Is Mischa Barton going up-market? On the back cover of this month's Dazed & Confused, Mischa looks fancy in a campaign for Iceberg, the obscure Italian brand. It's quite a shift from the campus casual look of her Keds ads, or that of Bebe's synthetic mall-chic. But what's Iceberg? The Euro brand focuses on 'fashionable sportswear,' and shows every season in Milan. They have recently sought creative input from designer Giambattista Valli, in hopes of raising their profile. Their association with Mischa (who has the distinction of being the 10th most invited person to British parties, according to Tatler) must stem from the same aspiration. But is Mischa ready for a more luxe image? Her next movies are ages away, and until people can see them, they'll still remember her as the wooden Marissa Cooper from The O.C. - or as the girlfriend of this guy. --ALLIE MERRIAM

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