Strategies Nine West used to break out of their mall brand ID:
Pairing with Vivienne Westwood, Thakoon, and Sophia Kokosalaki.
Problem: the shoes were too expensive for most Nine West girls, but too cheaply made for $250 shoes.
Creating a premium Nine West line of more expensive, fashion forward shoes.
Problem: girls didn’t want to pay $200 for Nine West shoes when they could pay $200 for Manolos on sale.
Ripping off runway styles from other designers.
Problem: It was so obvious, and judging from your reactions, so unappealing.
So now they’re trying something that has nothing to do with shoes:
This fall, Nine West is doing a huge push to introduce a new denim line, as seen in Macy’s. There are new advertisements, new cuts, new washes, and – we suspect – a new hope that jeans can broaden the brand, and make them more relevant in a market where girls will spend $300 on heels at Bergdorf, or $20 on wedges at Aldo, but not much in between.
The jeans cost about $60, but would you ever buy them?
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I personally wouldn’t buy them unless they fit magically well. Judging from that photo, I’ll stick with my no!
If they can make a model’s rear view look pancake-y, I would hate to see what they would do to me. No thanks!
Well judging by the reviews left on the Macy’s site these jeans appear to be best for ladies with a steeper waist/hip ratio which is actually kind of a hard fit to find. True hourglass figures are rarely the templates designers use. Jeans are all about fit. If this fit works for you it will look more expensive anyways. I am not a big brand person, I tend to only buy based on fit and sometimes I am surprised.
Im pretty un-snobby when it comes to jeans, so if they looked cool i might try them on and if they fit well then id definitely buy them. its all about fit, really, and the cheaper the better!
It doesn’t bother me that they’re Nine West, but I wouldn’t buy them because they look like my mom’s jeans. Which is a good thing for people like my mom, but I don’t think that’s exactly the market they’re trying to tap into. Although my mom loves Nine West shoes, too, as do I.
No! I wouldn’t try them (they look like mom jeans)
But you bring up a really interesting point about how people are only buying either really cheap or really expensive. It seems that every brand in the middle is suffering.
i agree with all the comments. its about fit not really brand for jeans. These nine west jeans look terrible but who knows right?
The crosshatch wash alone gets a no.
as everyone else said, i wouldn’t have a problem buying jeans from nine west if the fit was right etc but i would never buy those particular jeans
also, it says they are slim-fit? weird. i thought they were those wide-leg trouser jean things. idk
those pockets alone would keep (i think) most of the demographic they’re missing from buying these jeans. i associate flap pockets on pants with clothes for small children and older women.
Sweet! Vintage Jordache!
Oooh, never mind …
ha! very funny.
the pocket placement is awful and if that is the BEST representation of those jeans they could make i dont think they will do well at all. also there are a lot of other jeans(with more flattering photos) in that price bracket that they will be competing with (50-120) which will hurt them