Nothing Gets Between Alison and Her Nudies

The newest store in Sodermalm, the hippest neighborhood in Stockholm, is Nudie Jeans. Swedish guys are crazy about Nudie denim – and believe us, it’s
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The newest store in Sodermalm, the hippest neighborhood in Stockholm, is Nudie Jeans. Swedish guys are crazy about Nudie denim – and believe us, it’s
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The newest store in Sodermalm, the hippest neighborhood in Stockholm, is Nudie Jeans. Swedish guys are crazy about Nudie denim – and believe us, it’s hard to get these guys out of their tight Cheap Mondays. (Editor's Note: Um, Alison, does that mean you undressed a Swedish guy? Details later, please... Now back to the story:) Fashionista headed over to the flagship store and chatted up the fake-glasses-sporting shop assistant (Editor's Note #2: Ooh, a boy with fake glasses? It all becomes clear...) to learn more. According to him, Nudie Jeans are doing so well in Sweden because they are resolutely anti-fashion. They refuse to follow trends – and make all styles of jeans – from the classic, 5 pocket, Levi’s 501-inspired styles, to super slim, and bootcut. But when Fashionista asked which jeans were flying off the racks, he told us that for girls, the high waisted super skinny jeans were by far the best-selling style. Alison says: Is anti-trend the new trend? Faran says: What happened with the guy? --ALISON COOL