PPR Buys Puma, Models Included

In Almost Famous, Penny Lane and her group of Band-Aids get traded to a rival band for beer. In fashion, the shuttling of beautiful girls is relabele
Avatar:
Author:
Publish date:
Social count:
0
In Almost Famous, Penny Lane and her group of Band-Aids get traded to a rival band for beer. In fashion, the shuttling of beautiful girls is relabele
Image Title1

In Almost Famous, Penny Lane and her group of Band-Aids get traded to a rival band for beer. In fashion, the shuttling of beautiful girls is relabeled "casting" and usually calls for champagne instead. But there's one interesting thing about PPR's recent buyout of Puma that's still pretty funny: Two of the company's biggest (and most beautiful) faces have recently been pulled onto the Puma campaign trail. First there's Lydia Hearst, who designed a Puma bag for Heatherette last season, and now stars in their summer ads. But last year, Lydia was the face of Bottega Vennetta - a big PPR label. Next is Irina Lazareanu, who revealed to Style.com in Berlin that she's the new face of Puma. We really hope they let her design her own sneakers and workout gear, because we would totally wear it, but there's something else: Irina is widely acknowledged as the muse of Nicolas Ghesquiere, the creative director of Balenciaga... a company owned by PPR. So Puma, do tell: Was there a crate of Moet that came along with your new contract?