Prepresentation

Today's Wall Street Journal makes the claim that "preppy" is back. The problem? It never went away. It's tempting to declare the apocalypse on a styl
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Today's Wall Street Journal makes the claim that "preppy" is back. The problem? It never went away. It's tempting to declare the apocalypse on a styl
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Today's Wall Street Journal makes the claim that "preppy" is back. The problem? It never went away. It's tempting to declare the apocalypse on a style trend (white is the new black! dresses - no pants - no dresses!), but the preppy influence is everywhere from Ralph Lauren's continued success to Marc's recent Nantucket totes, and even Hilary Rhoda's streak from a Maryland field hockey game to the Chanel runway. But while the style’s dominance never changed, its customer base certainly did. Upper East Side boys have long embraced L.A. hip-hop staples. (Think Timbalands and Nantucket Reds.) Finally, the vice versa effect has set in. With rappers like T-Pain rocking both the mic and the madras plaid, it seems the hip-hop/preppy mix is here to stay. Will you hop on the bandwagon? If so, will you do it by pairing existing pieces in your closet, or will you spring for one of Unruly Heir’s basketball hoodies- made of seersucker? -- NATALIE MATTHEWS