Our favorite Page Six scoop today pegs the cast of the new Cavalli for H&M ads:

Jessica Stam, Erin Wasson, Devon Aoki… and Steve Aoki, her older brother, who runs record label Dimmak and has previous modeling experience on The Cobra Snake.

To be fair, Steve did once serve as the face of an energy drink, but it’s still pretty funny he’ll blanket H&M ads across America. So why did they choose him?

We suspect H&M is taking cues from UNIQLO, whose oddly candid campaigns have the feel of a private joke. If you know Missy Rayder and the Ruff Club DJs, you feel the ads speak right to you, and whomever you were partying with at 4 am last night.

If you don’t get them, then it’s just a bunch of cute teens on the wall. Either way, it seems to be working at the cash register.

By roping Steve into a group of fashion models, H&M keeps one foot in the “underground” scene, even as its brand gallops to the mall.

One more thing:

Terry Richardson, the skin-loving photographer who shot those UNIQLO campaigns? He’s doing H&M’s Cavalli spread.

Hopefully it will be Stam he shoots naked for some of the ads, and not Mr. Aoki.