Sasha Pivovarova, the Russian supermodel and Gemma lookalike, is well known as the face of Prada.
She’s been featured in advertisements for the house’s womenswear collections, and in the ads for their LG phone.
Since F/W 2005, Sasha has been the lone model in Prada’s campaigns – which, at two years, is practically eons in the fashion world.
But if Prada’s new ads are any indication, her reign may soon be over.
In the Fall campaign, which features Prada’s new hand-concealing clutches, Sasha is joined by models Anabela Belikova and Irina Kulikova.
But Sasha is represented by IMG Models – the same agency that handles these newcomers – and also placed Gemma Ward in her first fashion show (also Prada) and ad campaign (also… Prada).
So although the fashion house is keeping their new faces in the family, we’re starting to wonder if this is the beginning of the end for Prada’s one woman ad campaign…