Seven For All Mankind announced their new spokesgirl today, and it’s Estee Lauder star Carolyn Murphy.
She’s certainly beautiful, but we think it’s a little ironic that Estee Lauder is trying hard to get hip, while Seven seems to realize its new place as a “cool mom” staple, and hired an older face to match.
Note how Seven jeans have stayed familiar to their trademark cuts, while forward-fueled jeans like Made in Heaven and Habitual bend with trends (note their new high waists and wide legs for Fall).
If Seven clings to their bootcut and butt-boosting shapes for another few years, they may change the look of “mom jeans” as we know them – but they might lose what’s left of their youth base in the process…
Because really, when was the last time you bought Sevens?