Diesel Starts a Dating Service

We've always thought a guy with great style is even cuter than a guy with a J. Crew face. Apparently, Diesel agrees - They've just started a dating s
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We've always thought a guy with great style is even cuter than a guy with a J. Crew face. Apparently, Diesel agrees - They've just started a dating s
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We've always thought a guy with great style is even cuter than a guy with a J. Crew face. Apparently, Diesel agrees - They've just started a dating service to match denim fans with like-minded (or at least like-dressed) mates. To break the ice, a group of Diesel models are available for contact on the site - and they're contractually obligated to send you a note back. Those more fearless can upload their own photo onto Diesel's site, link their MySpace page, craft a little blurb about themselves, and wait for the love connection. Besides being brilliantly interactive, the move seems like a good and sneaky way for Diesel to cull customer info: Imagine knowing the basic looks, preferences, and MySpaces for thousands of your shoppers. We haven't been brave enough to post a profile yet, but maybe it'll go something like this: "Rehab Jean addict seeks silly, smart boy who understands Entourage is fiction and won't wear skulls. Likes: straight-leg, dark-wash. Dislikes: corduroy, potheads. No cuffs, please."

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