The frenzy for Fashion Week celebrities has officially reached a fevered pitch, as publicists scramble for stars and fashion editors pretend not to care.

So far, Calvin Klein’s been the only brand to release public names - Kate Bosworth and Julianne Moore have both been invited (sometimes in the fashion world, that’s a polite word for paid) to their show and also their Fashion Week dinner party.

Meanwhile, Miss Sixty has Jessica Stam in their ads and two movie stars in their seats.

Look for Hilary Swank and Maggie Gyllenhaal to attend their famously loud and glossy show.

It may seem like an odd fit for the two stars and the teen brand - Hilary with her architectural leanings and Maggie with her sharply stylized pout, but we know from experience that everyone needs a great pair of jeans - even Oscar winners…